OJAR, founded by Sheikha Hind Bahwan, is a fusion of fragrances from East and West. Created as a reflection of modern and traditional harmony, the brand pays tribute to the art and rituals of Middle Eastern perfume making. The Omani founder is behind the fragrance collection, design, and visual campaign.
"I see perfume as a lifestyle, it's a signature you carry wherever you go" - said the visionary Hind Bahvan.
OJAR comes from the word HOJARI, which is widely considered to be the highest quality incense resin in the world. It is located in the mountains of Dhofar in Oman. Frankincense is one of the key ingredients of the Ojar collection.
OJAR reveals the heritage of the region in a very modern and inspiring way through its collection of unisex perfumes created and produced by Givaudan. The famous Swiss perfume house created unique fragrances based on six basic ingredients: oud, rose, incense, honey, sandalwood and musk.
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