Acqua di Parma

About Acqua di Parma brand

FROM PARMA TO THE WORLD +100 YEARS OF HERITAGE

Acqua di Parma signifies excellence, craftsmanship and Italian style since 1916. From a personal Colonia created for the love of Italy, it has grown into a global icon of Italian style. A gift of sun and soul. A celebration of simplicity, sincerity and generosity. A dream to share in a yellow box.

THE ORIGIN CARLO MAGNANI

We are in 1916. The Baron Carlo Magnani travels to cultural epicenters – Paris, London, New York. The scent of change is in the air. His style defines a man of manners. During his long journeys, he’s overcome by a sudden yearning, a longing for the Italian sun. He created Acqua di Parma as his personal Colonia, capturing what he loved and missed about Italy: its unique sunny sophistication and easy elegance.

THE ORIGINAL PARMA, CITTÀ I TALIANISSIMA

From origin to The Original. A scent named after the love for Parma. A city where nature and culture unite in harmony. Where the golden rays of the Italian summer colors the palazzi’s stones like sun-kissed skin. This is precisely where our iconic yellow comes from.

THE SUCCESS FROM PERSONAL TO THE PRIVILEGED

Colonia grows with the world of Italian tailors. The home of impeccable elegance, where style is expressed in prestigious fabrics and perfect cuts, and in the sophisticated balance of muted colors and attention to detail. Down to the final and indispensable touch: a spray of Colonia before handing over the made-tomeasure suit. Through the hands of tailors serving the best of men, Magnani’s sartorial success distills into a brand

OUR CRAFTSMANSHIP CRAFTED WITH ITALIAN CARE

We love things made slowly and by hand, so they develop a soul. And we cherish the imperfect as the only true form of perfection. Our range has evolved from a Colonia to a collection of fragrances and a series of irresistible items made with the same care and values. We work with more than 100 artisans across Italy, promoting and supporting the preservation of their businesses and know-hows through generations and limiting our footprints. We partner with our suppliers to apply social and environmental best practices.

OUR ESSENCE COLONIA

The sunshine captured in citrus fruits, exuding raw scents, are carefully chosen, hand picked, and distilled. Frutti d‘Oro are Italy‘s natural scents. In the Italian Garden of Eden, craftsmen carefully bring together the finest ingredients, the most timeless mastery and the richest culture. A sensual clarity that unlocks your memories, making your every moment intense. A fragrance this simple is a fragrance for life. The sunshine captured in citrus fruits, exuding raw scents, are carefully chosen, hand picked, and distilled. Frutti d‘Oro are Italy‘s natural scents. In the Italian Garden of Eden, craftsmen carefully bring together the finest ingredients, the most timeless mastery and the richest culture. A sensual clarity that unlocks your memories, making your every moment intense. A fragrance this simple is a fragrance for life

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