Means belief in Esperanto.
It’s no secret humans are social creatures with beliefs that are, literally, all over the map. What wasn’t known was how those beliefs are influenced by our social interactions.
Beliefs are the assumptions we hold to be true. They stem from real life experiences. As human beings, our values and beliefs affect the quality of our life, our work, and our relationships. Since what we believe is what we experience, we tend to think that our beliefs are founded on reality. In fact, it is our beliefs that shape our experiences.
The beliefs that we hold are a critical and essential part of our identity. They could be religious, moral or cultural; but they are part of us and reflect who we are.
With this perfume, NISHANE wants to depict how beliefs shaped up human lives and how these various beliefs interact and conflict throughout history.
NISHANE is the first and only Istanbul-based niche perfume brand that is very
well known internationally with an exceptional point of view on artistic
perfumery. This can easily be recognized by the uniqueness of the scent
creations. This is an offer of exclusivity sense deriving from a rooted culture.
Blending all the accords from all around the world, a big importance is given to
fully address to the elegant taste of the real niche perfume lovers. NISHANE
believes that people will easily identify the difference that fully reveals
Istanbul’s true spirit with its scents. NISHANE sees the perfume creation as an
important form of art and is gaining a big reputation by storytelling with
perfumes (Collection Rumi, Shadow Play Trilogy, Collection Imaginative, No
Boundaries Collection etc)
All of the perfumes are of extrait de parfum concentration having a minimum 30
% fragrance in the formulation except Colognisé and Safran Colognisé that
has been launched in 2018 and 2019.