Srpski
Selahatin Whitening Toothpaste Steam Will Rise 65ml - Toothpaste
As low as
2.640,00 RSD
Availability:
In stock
SKU
SEL73877
Eucalyptus, Juniper, Cucumber, Bitter Orange, Lime, Peppermint & Menthol
The summer smelled and sniffed. The vegetation peaked forcefully.
A battle between the summer’s white sunshine and the axis of earth raged. This battle was always waged this time of the year and it would be won by the axis of the earth.
Everyone knew it except for the sun.
Although doomed to fail the sun fought until its last ray of sun. But nothing helped against fall.
– ‘Steam Will Rise’ depicts fall through a refined blend of aromas. The name connotes a dissociative state and is about how to disappear. I’ve always wanted to be able to lose myself in our products, like I lose myself in music. I decided to make the tube for Steam Will Rise in raw aluminium because the aroma tastes silver, says Kristoffer Vural, founder of Selahatin.
| Brand | Selahatin |
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Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.
The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals.
– I started to see things differently. I realized that the small things in life had a profound effect on my wellbeing. If I had a bad day, brushing my teeth would make it worse. I was desperate for products that I could emotionally connect with – products that could provide a sense of escapism, says founder Kristoffer Vural.
The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine and is being used by iconic designer Rick Owens. Founder Kristoffer Vural has been named one of the most innovative entrepreneurs in the world by Monocle Magazine.
The brand is available at top-tier stockists in 20+ countries(including Selfridges, Ludwig Beck, Ssense, Luisa Via Roma, Andreas Murkudis, Holt Renfrew, Saks, Storm and Nitty Gritty).
