The leaders of the latest skincare trends have arrived in the region

Skin minimalism, innovative formulas, biosynthetic active ingredients, an environmental and ethical approach - Belodore experts reveal the latest beauty trends


It seems that layered beauty routines are no longer the focus because 2022 has brought slightly different trends. One of them is skin minimalism. It searches for formulas and routines that will bring a better effect in fewer steps and enable sustainability and environmental protection.


New skincare trends are increasingly emphasizing health. Thanks to the pandemic, the focus is on products that cool and soothe skin irritated by wearing a mask, pollution, or stress.

The combination of advanced ingredients and innovative formulas which target specific skin problems is the main feature of the legendary brand of high-end cosmetics Dr. Barbara Sturm. With her wellness approach without aggressive treatments and ingredients, she treats the skin as a vital organ, and the result is a youthful healthy appearance. The main ingredient in our products is a purslane extract, a powerful antioxidant, also known as the "fountain of youth" because it regenerates the skin, has anti-inflammatory properties and is excellent protection against free radicals.


When it comes to reducing inflammation, we have to mention the Swiss Bellefontaine, whose products contain edelweiss. While Britain's Elemis is a combination of aromatherapy and scientific commitment to results, which offers a holistic wellness approach.

As in fashion, ecology and sustainability are key elements of new beauty trends.. Consumers want natural ingredients with laboratory-proven efficiency, while biotechnology is considered the key to sustainable formulas. Biosynthetic active ingredients, which are endangered in the natural world, are created in laboratories, thus avoiding the exploitation of natural resources without reducing efficiency.


Belodore is the largest regional chain of niche perfumery. In addition to unique perfumes, it offers top brands of facial cosmetics, as well as luxurious candles and interior scents. It offers around 40 carefully selected brands with names such as Dr. Barbara Sturm, Bellefontaine, Elemis, and Margy's. High-end products of these brands can be tested and purchased in Belodore perfumery, while Dr. Barbara Sturm Cosmetics can also be ordered via the online store



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