Brand of the month


What are the scents of Istanbul?

Those are the scents of woody chords shrouded in citrusy and fruity notes. The scents of a symphony of sweet notes which will make you feel fresh spicy flavors. Refreshing, aromatic, but oriental and romantic at the same time. Istanbul smells like NISHANE.


The Scent of a Cosmopolitan City

The first and only niche perfume brand from one of the world's most beautiful cosmopolitan cities was founded in 2012. Since then, it has constantly delighted perfume lovers around the world. The brand's founders, Mert Guzel and Murat Katran, were born and raised in this city, which inspired them to turn its magnificence into fragrant creations. As perfumers eager to present their view of artistic perfumery to the world, they created collections of sophisticated and elegant scents wrapped in bottles designed with special attention. They managed to create exclusive perfumes that tell the fragrant story of Istanbul's traditions and modernity.

An Homage to Sincere Emotions

Nishane means a character or symbol. When the translation of the word shifts to the philosophy of the brand, it becomes clear that Nishane perfumes are a symbol and an homage to the sincere emotions buried in us. Emotions translated into art. To offer niche perfume connoisseurs only the most luxurious fragrances, the brand included several prominent and well-known "noses" - Cecile Zarokian, Jorge Lee, Miguel Matos, Julia Rodriguez, Chris Maurice, Sylvain Cara, Ilias Ermenidis, and Lucas Sieuzac.

What distinguishes this perfume house is the fact that every perfume in the collection is designed as Extrait de Parfum, the purest perfume extract. For this reason, they can boast intensity, persistence on the skin, and high quality.




Another Belodore perfume has opened in Novi Pazar!

The new Belodore perfume store was opened on October 5, 2023, in Novi Pazar. Customers can expect a distinctive Belodore style, an impressive shopping experience in a pleasant environment, and a wide selection of the best niche perfumes and premium cosmetics.


New Kilian Liquors fragrances in Belodore store in Budapest

Kilian Liquors fragrances have arrived at our shops in Budapest. Sensational after-party fragrances that exude extravagance and bring a special mood are now available in Belodore shops in the capital of Hungary.


New Acqua di Parma Fragrances in Belodore Stores

New sophisticated fragrances of the famous perfume brand Acqua di Parma have arrived at our stores. From now on Acqua di Parma Yuzu and Acqua di Parma Camelia are available in Belodore stores in Serbia, Montenegro, and Hungary.


Most wanted Tiziana Terenzi Starfish Inspired Fragrances

The collection Sea Star Tiziana Terenzi draws the most attention both in Belodore perfumeries and on social networks. Fragrant magic in the amazing bottle entices both sighs and looks. The entire collection is inspired by starfish, and the very reason for creating the Sea Star collection lies in the birthday surprise.


Alexandre J – Art Deco Collection

Alexandre J is celebrating the 100th anniversary of the Art Deco collection, and on this occasion, this brand is launching as many as 6 new sophisticated fragrance creations.